REI School

The 10 Commandments to House Flipping: Multiple exit strategies

October 28, 2024 | 2.5 Minute Read

SECOND COMMANDMENT: MULTIPLE EXIT STRATEGIES

Knowing the After Repair Value (ARV) is essential. It may sound simple, but often the simplest steps are the ones most easily overlooked. Success in this business comes from doing these basics consistently—right up to building a million-dollar business if you’re willing to put in the reps. 

Now that we’ve covered ARV in the first commandment, let’s dive into the next key element of flipping: having multiple exit strategies with three profit strategies.

Quick Recap: The Ten Commandments of House Flipping

  1. Thou shalt know the After Repair Value (ARV)

  2. Thou shalt keep multiple exit strategies

  3. Thou shalt make offers daily

  4. Thou shalt leverage the inspection period

  5. Thou shalt not advance money to contractors

  6. Thou shalt build relationships

  7. Thou shalt master Other People’s Money (OPM)

  8. Thou shalt view failure as a lesson

  9. Thou shalt respect the game

  10. Thou shalt be nice

Second Commandment: Multiple Exit Strategies

House flipping is what I often call the “gateway” to real estate because when deals are structured right from the start with the correct ARV, it opens up doors for endless possibilities.

We focus on three main profit strategies:

  • The $15K profit strategy

  • The $50K profit strategy

  • The $1M profit strategy

Each strategy can apply to any deal, and we follow them to maximize choices and potential profits.

The $15K Profit Strategy

In the U.S., the average profit from wholesaling is about $15K. Wholesaling involves putting a property under contract and then assigning that contract to another investor for a higher price. The difference is your profit. If you’re unable to move forward with a deal, you can wholesale it to another investor, an approach that relies on having a robust network.

I also love joint ventures as part of the $15K strategy. Here, you put a property under contract, partner with a team that has a strong buyer network, and split the profit. This way, you handle half the work for half the profit. I enjoy joint ventures because while contracting properties can be straightforward, finding the right end buyer can be challenging.

The $50K Profit Strategy

My favorite strategy? Flipping houses without using a cent of my own money. Whether the property is local or across the country, I approach it the same way, leveraging experts for funding, renovation, and sale.

  • Private lenders provide funding

  • Contractors handle the renovations

  • Real estate agents manage the sale

  • Title companies coordinate the transaction

With the average net profit from a flip around $50K, this strategy provides a solid boost to your bank account. Flipping lets us work on our business rather than in it and doesn’t have to consume a lot of time when done right.

The $1M Profit Strategy

Once you master the $15K and $50K strategies, you’re ready to pursue the $1 Million Profit Strategy. This process isn’t for everyone, but it can help reverse-engineer any financial goal.

Here’s the blueprint:

  • Select three markets

  • Recruit 10 agents per market

  • Make daily offers

  • Flip six houses in each market

  • Wholesale four houses in each market

  • Achieve millionaire status

This formula works. But building momentum and carving out a spot as a high-earner takes time. While some may close their first deal in their first week or wholesale/joint venture their first month, the journey to a million dollar business is one of persistence and grit. I hope this serves as a valuable guide in building your own business.

Next week, we’ll cover the Third Commandment: making daily offers, one of the most important KPIs in our business.

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