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The BRRRR vs Turnkey Strategies

January 19, 2026 | 4 Minute Read

Real estate investors are often sold on turnkey rentals as the easiest way to build passive income. Meanwhile, the BRRRR strategy (Buy, Rehab, Rent, Refinance, Repeat) is positioned as the fast lane to scaling—if you’re willing to do the work.

Both strategies can make money. But they behave very differently when you look at cash flow, equity, and scalability.

Let’s compare them side by side using real numbers, real tradeoffs, and the realities of each.

Turnkey Rental Strategy

A turnkey property is fully renovated, rented, and often managed for you before purchase. You’re buying a stabilized asset at retail pricing.

Example: $150,000 Turnkey Rental

Purchase & Financing

  • Purchase price: $150,000

  • Down payment (25%): $37,500

  • Loan amount: $112,500

  • Interest rate: 7.0%, 30-year fixed

  • Monthly mortgage (P&I): $748

Monthly Income

  • Rent: $1,400

Monthly Expenses

  • Property taxes: $150

  • Insurance: $75

  • Property management (10%): $140

  • Maintenance & reserves: $100

  • Total non-mortgage expenses: $465

Total Monthly Costs

  • Mortgage: $748

  • Other expenses: $465

  • Total expenses: $1,213

Monthly Cash Flow

  • $1,400 rent − $1,213 expenses

  • $187/month cash flow

Annual Snapshot

  • Annual cash flow: $2,244

  • Cash invested: $37,500

  • Cash-on-cash return: 6%

Benefits of Turnkey

  • Very little time involvement

  • No rehab or construction risk

  • Easier conventional financing

  • Predictable income on day one

  • Works well for out-of-state investors. If you are not local, then a turnkey real investment would be recommended.

Negatives of Turnkey

  • Purchased at full retail value

  • Minimal forced appreciation

  • Cash flow is modest

  • Capital is locked in

  • Scaling requires continual new cash

Turnkey takeaway: You’re buying stability and convenience—not leverage or velocity.

BRRRR Strategy

BRRRR focuses on buying distressed assets, creating value through rehab, then refinancing based on after-repair value (ARV).

Example: BRRRR Deal

Acquisition & Rehab

  • Purchase price: $130,000

  • Renovation: $40,000

  • Total investment: $170,000

  • ARV: $240,000

Refinance

  • Refinance at 75% LTV: $180,000

  • Capital recovered: $170,000

  • Cash left in deal: $0

Rental Performance

  • Rent: $2,000/month

  • New mortgage (P&I): $1,050

  • Expenses (taxes, insurance, maintenance, management): $650

  • Total expenses: $1,700

Monthly Cash Flow

  • $2,000 − $1,700

  • $300/month cash flow

Benefits of BRRRR

  • Forced appreciation

  • Capital recycled instead of trapped

  • Stronger cash flow

  • Faster portfolio scaling

  • Long-term equity growth

  • Inflation-protected fixed debt

  • Ideal if you are local to the property

Negatives of BRRRR

  • Rehab risk and timeline pressure

  • Requires active involvement or systems

  • Financing is more complex

  • Appraisal risk

  • No cash flow until stabilized and rented for 4-6 months

BRRRR takeaway: You trade effort for control, equity, and exponential growth.

Side-by-Side Comparison

MetricTurnkeyBRRRR
Purchase BasisRetail

Discounted

RehabNoneRequired
Time InvolvementLowHigh
Cash Flow$187/month$300+/month
Equity CreationMarket-drivenForced
Capital ReuseNoneHigh
ScalabilityModerateFast

A $150,000 turnkey deal can absolutely work—it provides stable income with minimal friction and ideal for out of state investors. But the tradeoff is capital efficiency. Your money stays locked, and growth is slow.

BRRRR, when executed correctly, allows you to:

  • Reuse the same capital

  • Increase cash flow

  • Build equity faster

  • Scale without constantly injecting new cash

But, the right strategy depends on one thing:

Are you local or out of state to the property you are purchasing? This will guide you in determining your risk factors when deciding which approach to take.