Skip to content 
November 4, 2024 | 2.5 Minute Read
THIRD COMMANDMENT: MAKE DAILY OFFERS
It’s hard to believe, but even top investors often overlook this key metric. Sure, they track their profit margins, every dollar earned, and even keep tight schedules for each project. Yet the single most important action we can take to achieve our goals in the house flipping business is the number of offers we make often goes untracked.
After mastering accurate ARV (After Repair Value) and knowing all available exit strategies, the next essential step is to focus on the actions that turn us into rainmakers!
Quick Recap: Ten Commandments of House Flipping
Thou shalt know the After Repair Value (ARV) ✅
Thou shalt keep multiple exit strategies ✅
Thou shalt make offers daily 👈
Thou shalt leverage the inspection period
Thou shalt not advance money to contractors
Thou shalt build relationships
Thou shalt master Other People’s Money (OPM)
Thou shalt view failure as a lesson
Thou shalt respect the game
Thou shalt be nice
Third Commandment: Make Daily Offers
It’s simple: more offers mean more opportunities, and more opportunities lead to more income. Daily offer KPIs (Key Performance Indicators) matter because they are measurable actions that lead to predictable results. Making offers is the heartbeat of a real estate investor’s income.
The three most important KPI’s you should be tracking:
The percentage of appointments booked
The percentage of contracts signed
The percentage of contracts closed
In my market, 1 in every 6 offers is accepted, and I proceed with 2 out of every 3 accepted offers. That’s 11% of my offers generating about $15,000 each. This approach allows us to scale as long as we have contractors and access to OPM (Other People’s Money).
Not all markets will yield 11% results, but by tracking metrics in each one, I can adjust my offer volume based on activity level. Without tracking, business can feel chaotic, and a new investor’s offer acceptance rate will likely be low. But starting with clear numbers helps avoid free-falling.
A Key Starting Number: 30
If you’re new or testing a new market, aim to make 30 intentional offers in a month. Even one acceptance, whether you close or back out, plants a seed that can grow with consistent effort.
Real estate thrives on patterns. Striking gold once? You’ll likely hit it again. But if 30 offers yield no success, don’t abandon the market without review. Track each offer and the winning bid; if you’re within $7,500 of the accepted offers, a few tweaks might close the gap. If you’re consistently off by more, consider moving to a nearby market and applying the same 30-offer strategy.
Wash. Rinse. Repeat.
Here’s your strategy
Select a market
Apply the 30-offer strategy
Decide to either commit or move on
Begin with an offer per day
Increase to two offers daily
Track your numbers
Use metrics to complete 6 flips annually
Include 4 joint ventures/wholesales per year
Watch as you achieve a seven-figure income
After mastering ARV and exit strategies, flood your market with offers. Take action even if you’re hesitant.
Tracking and maximizing the number of offers you make is foundational to success in house flipping. While many investors focus heavily on profits and project timelines, making offers is the true engine behind those results. By sticking to consistent KPIs and adjusting your strategy based on the metrics you track, you can turn your flipping business into a well-oiled machine that consistently yields profitable deals.
Next week, we’ll dive into the inspection period—an often underutilized tool in real estate. Stay tuned, and happy investing!
